Piper Web Design Branding Options2018-08-24T22:25:05+00:00

Branding Options

Building and Promoting Your Brand

According to John Williams, who has created brand standards for Fortune 100 companies like Mitsubishi, branding is “your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.”

At Piper Web Design we take the time to understand your company’s mission, the benefits, and features of your services or products, and most importantly, the promise you want to make to your client or customer through your company branding.

Even though the foundation for any branding package is your logo, your website, print materials, product packaging, or signage, should also communicate your branding consistently and effectively.

We offer three different branding packages for varying budgets and requirements, along with opportunities to customize with branding add-ons and extra marketing collateral designs.

Starter Branding Package

Perfect for Start-Ups & Non-Profit Organizations, if you have a vision for your brand and are ready to collaborate in the process of creating your business or organization’s visual identity. This package will be customized to your business and include all the essentials to develop a unique, compelling and cohesive brand.

THIS PACKAGE INCLUDES:

  • Thirty minute phone consultation
  • Brand Discovery & Inspiration Gathering
  • Two original logo design concepts to choose from
  • Two revisions of the one you choose
  • One final logo design
  • One watermark design
  • Ownership of all logo and watermark files

BRANDING ADD-ONS TO THIS PACKAGE

  • Business Card Design / $125
  • Business letterhead & envelope or note card / $125
  • Social Media Imagery / $175
  • PDF Design – Flyer, Menu, Price Sheet, or Electronic PDF / Starting at $250
  • Brochure  / Starting at $250

Contact Us for other custom marketing materials

 Approximate Timeline: 2 weeks

Investment: $875

Enhanced Branding Package

Perfect for established organizations and small business owners.  If you are looking for a new and fresh visual identity or looking to update your current branding, this may be the package for you.

THIS PACKAGE INCLUDES:

(Upgrade from Starter)

  • Thirty minute phone consultation
  • Brand Discovery & Inspiration Gathering
  • Three original logo design concepts to choose from
  • Three revisions of the one you choose
  • A curated Mood Board and color palette
  • Brand Styling Guide – includes logos and marks, color palette and font suggestions, to use as a brand styling guide
  • Typography/font selection
  • One final logo design
  • Two watermark designs
  • Ownership of all logo and watermark files

BRANDING ADD-ONS TO THIS PACKAGE

  • Business Card Design / $125
  • Business letterhead & envelope or note card / $125
  • Social Media Imagery / $175
  • PDF Design – Flyer, Menu, Price Sheet, or Electronic PDF / Starting at $250
  • Brochure / Starting at $250

Contact Us for other custom marketing materials

Approximate Timeline: 3 weeks

Investment: $1,500

Professional Branding Package

Perfect for the established organization or small business owner who is need of a complete branding toolkit – complete with logo and accompanying graphics for website elements and social media banners.  We’ll collaborate to create a new visual identity by analyzing your target audience and marketing plans. This package also includes business card and stationery design.

THIS PACKAGE INCLUDES:

(Upgrade from Enhanced)

  • Thirty-minute phone consultation
  • Brand Discovery & Inspiration Gathering
  • Three original logo design concepts to choose from
  • Three revisions of the one you choose
  • A curated Mood Board and color palette
  • Brand Styling Guide – includes logos and marks, color palette and font suggestions, to use as a brand styling guide
  • Typography/font selection
  • One final logo design, plus one logo variation
  • One tagline mark
  • Set of custom icons or design elements
  • Stationery Design – choice of letterhead or notecard/thank-you card, plus envelope
  • Two Facebook Page Designs
  • 2-3 patterns and textures
  • Business card design for three employees
  • Two watermark designs
  • Ownership of all logo, watermark files & visual branding files

BRANDING ADD-ONS TO THIS PACKAGE

  • Extra Business Card Set-up / $15 per card
  • Social Media Imagery / $175
  • PDF Design – Flyer, Menu, Price Sheet, or Electronic PDF / Starting at $250
  • Brochure / Starting at $250

Contact Us for other custom marketing materials

Approximate Timeline: 4 weeks

Investment: $2,450

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